NFTs are a new way of attracting customer loyalty through a creative digital product which in turn is unique. In addition to the pandemic, 2020 also impacted the world with a new way of doing business in the digital marketing characterised by a unique unrepeatable quality.
It is the Non Fungible Token, known in short as NFT. This is an original digital asset impossible to replicate and with a highly valued price in the market.NFTs are currently products and part of the marketing strategies of luxury brands, sports and automobiles that certify their originality through a unique encoding.
Companies currently using them have made NFTs represent tangible or intangible objects such as works of art, music, animations, collectible videos, digital cards, digitised real-world items or virtual items such as video games. According to Coindesk, a news site specialising in Bitcoin and digital currencies, NFTs have become one of the most important crypto trends of 2021, with a 55% growth in total sales, i.e. from $250 million to $389 million
How do NFTs work?
Esta nueva tecnología necesita de creadores de contenidos muy creativos capaces de elaborar un producto que atraiga al público bajo el interés de ser “el único dueño” y “nadie más lo podrá tener en sus pertenencias”. Por ello, las empresas se acercan a un elemento importante para cumplir estos objetivos: el artista gráfico.
Este creador de contenidos utiliza al máximo todos sus conocimientos en el diseño gráficos e ideas creativas basadas en el ramo de la empresa para crear un producto que solo podrá ser propiedad de una persona. El valor de originalidad al producto dirigido a ser un NFT también permite a las empresas la exploración de nuevos mercados y la ejecución de estrategias de marketing que bien ejecutadas serán rentables a largo plazo.
Otra ventaja de los NFT es que son adaptables para las empresas de reciente creación y las posicionadas en el mercado desde hace varios años. Los negocios de emprendedores pueden utilizar los NFT para obtener nuevos ingresos a través de la monetización de contenidos ofrecidos al público como únicos, mientras que las grandes compañías pueden usarlos para seguir expandiéndose y colocándose en los mercados digitales.
Entre las grandes empresas que utilizan los NFT se encuentran la NBA, Twitter, Tik Tok, McDonald´s, Reebok, Pizza Hut y la Fórmula 1.
How can I create an NFT?
If you decide that your business should be part of the NFTs, you have two options for creating them: you make them on your own with the various tools that currently exist for the development of graphic content or you turn to a professional.
Remember that it must be an eye-catching and original product, so if you do not have the creativity or skill to do so, invest in a professional who will give you the NFT that you expect and that will cause interest in your clientele.
When it is ready, use marketing strategies to sell it the most recommended is storytelling. The objective is to viralise them to awaken the desire to be acquired for their originality and become profitable for your company.
As it is something new in business, (little by little brands will be joining this new generation of income that at the same time generates user loyalty, so do not hesitate in the use of this technology that in a few years will be a reason for competitiveness in the market.
Why do people buy NFTs?
If NFTs can't be bought and sold as easily as Bitcoin, then why do people buy them and spend so much money on them? Well, it's simple, because they believe they will increase in value over time, and then they will be able to sell them for more money. Nobody spends 260,000 euros for a rock drawing because they like rock drawings, as they can have them for free, but because of the value of this particular drawing as an NFT.
The idea, therefore, is that if I buy a NFT for 100,000 euros, in the future I can resell it for more money.. It is a unique asset, which in theory should give it a higher value as there is no other like it.
The NFTs and the Metaverse
NFTs will find a special place when the Metaverse, as planned by companies such as Facebook, Google or Microsoft, becomes a reality. In this virtual world concept users will be connected through a series of devices that will make us think that we are really inside a scenario that could be a representation of reality or something completely taken from the imagination.
In the video game sector, virtual worlds already exist to a large extent, where you can create an avatar and be part of the games via computer or console. In contrast to video games, the Metaverse imagined by large companies it will not only focus on fantasy worlds, but will also take on communicative functions and serve as a virtual reality for coexistence, work and of course business.
Businesses will be able to create their own cities or squares where customers can enter virtually to get products and it is there where NFTs can be integrated as exclusive products in these virtual spaces. The NFTs will be the hook for customers to enter the virtual spaces of the companies and this will represent profits for the business.
There is still no definite date for the Metaverso to become a reality, although work is already underway and companies should be ready to capture customers and be competitive in virtual worlds when the time comes.
