{"id":1286,"date":"2022-01-10T13:44:26","date_gmt":"2022-01-10T13:44:26","guid":{"rendered":"https:\/\/marketing24h.digital\/?p=1286"},"modified":"2022-01-24T17:20:26","modified_gmt":"2022-01-24T17:20:26","slug":"privacidad-inteligencia-artificial-y-la-limitacion-de-las-cookies-marcaran-el-futuro-de-la-publicidad-digital-en-2022","status":"publish","type":"post","link":"https:\/\/marketing24h.digital\/en\/privacidad-inteligencia-artificial-y-la-limitacion-de-las-cookies-marcaran-el-futuro-de-la-publicidad-digital-en-2022\/","title":{"rendered":"The future of digital advertising in 2022 will be marked by AI, cookies and privacy."},"content":{"rendered":"
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During this year the digital propulsion<\/strong> that began in 2020 due to the pandemic has continued, and some of the changes in consumer habits that originated and are here to stay have already been established. In addition, during this year, society and all types of industries have continued their digital transformation, forcing agencies, advertisers and technology to evolve.<\/p>\n

the advertising market<\/strong>is no stranger to this pandemic context, and is undergoing a rapid evolution that is also marked by a series of changes to which professionals must adapt as soon as possible. Google's announcement to postpone the disappearance of third-party cookies until mid-2023 may have reassured part of the industry. However, there is no going back, and it will mean a before and after at all levels. In this sense, the company Quantcast<\/a> has identified the trends that will mark the advertising sector in 2022:<\/p>\n

Companies will put user privacy first<\/strong><\/h2>\n

In recent years we have seen a growing concern about data privacy, and in 2022 companies will make an effort to build greater trust among their customers, with an emphasis on establishing strong privacy policies. This is a situation that is already starting to be seen, with more and more companies opting for new profiles in their workforce such as Chief Privacy Officers CPO<\/strong> to take care of everything related to privacy. However, organisations do not necessarily need a CPO to be successful in this regard, as long as they are able to know what their users want and put their preferences as a priority. For this to be effective, companies must ensure that their privacy policies are transparent, apply them all the time and never surprise their users.<\/p>\n