{"id":1296,"date":"2022-01-17T15:55:56","date_gmt":"2022-01-17T15:55:56","guid":{"rendered":"https:\/\/marketing24h.digital\/?p=1296"},"modified":"2022-01-24T17:19:19","modified_gmt":"2022-01-24T17:19:19","slug":"que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital","status":"publish","type":"post","link":"https:\/\/marketing24h.digital\/en\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/","title":{"rendered":"What are NFTs and why should you use them for your digital marketing?"},"content":{"rendered":"<p>NFTs are a new way of<strong>\u00a0attracting customer loyalty through a creative digital product<\/strong> which in turn is unique. In addition to the pandemic, 2020 also impacted the world with a new way of doing business in <strong>the digital marketing<\/strong>\u00a0characterised by a unique unrepeatable quality.<\/p>\n<p>It is the Non Fungible Token, known in short as NFT. This is an original digital asset<strong>\u00a0impossible to replicate and with a highly valued price in the market.<\/strong>NFTs are currently products and part of the\u00a0<strong>marketing strategies <\/strong>of luxury brands, sports and automobiles that certify their originality through a unique encoding.<\/p>\n<p>Companies currently using them have\u00a0<strong>made NFTs represent tangible or intangible objects<\/strong>\u00a0such as works of art, music, animations, collectible videos, digital cards, digitised real-world items or virtual items such as video games. According to<a href=\"https:\/\/www.coindesk.com\/7\"><strong> Coindesk<\/strong><\/a>, a news site specialising in Bitcoin and digital currencies, NFTs have become one of the most important crypto trends of 2021, with a 55% growth in total sales, i.e. from $250 million to $389 million<\/p>\n<h2>How do NFTs work?<\/h2>\n<p>Esta nueva tecnolog\u00eda necesita de creadores de contenidos muy creativos\u00a0<strong>capaces de elaborar un producto que atraiga al p\u00fablico\u00a0<\/strong>bajo el inter\u00e9s de ser \u201cel \u00fanico due\u00f1o\u201d y \u201cnadie m\u00e1s lo podr\u00e1 tener en sus pertenencias\u201d.\u00a0Por ello, las empresas se acercan a un elemento importante para cumplir estos objetivos:\u00a0<strong>el artista gr\u00e1fico<\/strong>.<\/p>\n<p>Este creador de contenidos utiliza al m\u00e1ximo todos sus conocimientos en el dise\u00f1o gr\u00e1ficos e ideas creativas basadas en el ramo de la empresa para\u00a0<strong>crear un producto que solo podr\u00e1 ser propiedad de una persona<\/strong>. El valor de originalidad al producto dirigido a ser un NFT tambi\u00e9n permite a las empresas la exploraci\u00f3n de nuevos mercados y la ejecuci\u00f3n de estrategias de marketing que bien ejecutadas\u00a0ser\u00e1n rentables a largo plazo.<\/p>\n<p><strong>Otra ventaja de los NFT<\/strong>\u00a0es que son\u00a0adaptables para las empresas de reciente creaci\u00f3n y las posicionadas en el mercado desde hace varios a\u00f1os. Los negocios de emprendedores pueden utilizar los NFT para obtener nuevos ingresos a trav\u00e9s de la monetizaci\u00f3n de contenidos\u00a0ofrecidos al p\u00fablico como <strong>\u00fanicos<\/strong>, mientras que las grandes compa\u00f1\u00edas pueden usarlos para seguir expandi\u00e9ndose y coloc\u00e1ndose en los mercados digitales.<\/p>\n<p>Entre las grandes empresas que utilizan los NFT se encuentran la NBA, Twitter, Tik Tok, McDonald\u00b4s, Reebok, Pizza Hut y la F\u00f3rmula 1.<\/p>\n<div id='gallery-1' class='gallery galleryid-1296 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marketing24h.digital\/en\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/nft-post-2\/'><img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"392\" src=\"https:\/\/marketing24h.digital\/wp-content\/uploads\/2022\/01\/nft-POST-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marketing24h.digital\/wp-content\/uploads\/2022\/01\/nft-POST-1.png 624w, https:\/\/marketing24h.digital\/wp-content\/uploads\/2022\/01\/nft-POST-1-300x188.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h2>How can I create an NFT?<\/h2>\n<p>If you decide that your business should be part of the NFTs,\u00a0<strong>you have two options for creating them<\/strong>: you make them on your own with the various tools that currently exist for the development of graphic content or you turn to a professional.<\/p>\n<p>Remember that it must be an\u00a0<strong>eye-catching and original product<\/strong>, so if you do not have the creativity or skill to do so, invest in a professional who will give you the NFT that you expect and that will cause interest in your clientele.<\/p>\n<p>When it is ready, use marketing strategies to sell it\u00a0<strong>the most recommended is storytelling<\/strong>. The objective is to viralise them to awaken the desire to be acquired for their originality and become profitable for your company.<\/p>\n<p>As it is something new in business,\u00a0<strong>(little by little brands will be joining this new generation<\/strong>\u00a0of income that at the same time generates user loyalty, so do not hesitate in the use of this technology that in a few years will be a reason for competitiveness in the market.<\/p>\n<h2>Why do people buy NFTs?<\/h2>\n<p>If NFTs can't be bought and sold as easily as Bitcoin, then why do people buy them and spend so much money on them? Well, it's simple, because they believe they will increase in value over time, and then they will be able to sell them for more money. Nobody spends 260,000 euros for a rock drawing because they like rock drawings, as they can have them for free, but because of the value of this particular drawing as an NFT.<\/p>\n<p>The idea, therefore, is that if I buy a NFT for 100,000 euros,\u00a0<strong>in the future I can resell it for more money.<\/strong>. It is a unique asset, which in theory should give it a higher value as there is no other like it.<\/p>\n<div id='gallery-2' class='gallery galleryid-1296 gallery-columns-1 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marketing24h.digital\/en\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/incremento\/'><img decoding=\"async\" width=\"629\" height=\"403\" src=\"https:\/\/marketing24h.digital\/wp-content\/uploads\/2022\/01\/incremento.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/marketing24h.digital\/wp-content\/uploads\/2022\/01\/incremento.png 629w, https:\/\/marketing24h.digital\/wp-content\/uploads\/2022\/01\/incremento-300x192.png 300w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h2>The NFTs and the Metaverse<\/h2>\n<p>NFTs will find a special place when the Metaverse, as planned by companies such as Facebook, Google or Microsoft, becomes a reality. In this virtual world concept\u00a0<strong>users will be connected through a series of devices<\/strong>\u00a0that will make us think that we are really inside a scenario that could be a representation of reality or something completely taken from the imagination.<\/p>\n<p>In the video game sector, virtual worlds already exist to a large extent, where you can create an avatar and be part of the games via computer or console. In contrast to video games, the Metaverse imagined by large companies\u00a0<strong>it will not only focus on fantasy worlds, but will also take on communicative functions<\/strong>\u00a0and serve as a virtual reality for coexistence, work and of course business.<\/p>\n<p>Businesses\u00a0<strong>will be able to create their own cities or squares where customers can enter virtually to get products <\/strong>and it is there where NFTs can be integrated as exclusive products in these virtual spaces. The NFTs will be the hook for\u00a0<strong>customers to enter the virtual spaces of the companies<\/strong>\u00a0and this will represent profits for the business.<\/p>\n<p>There is still no definite date for the\u00a0<strong>Metaverso to become a reality<\/strong>, although work is already underway and companies should be ready to capture customers and be competitive in virtual worlds when the time comes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Los NFT son una nueva forma de\u00a0atraer la lealtad de clientes a trav\u00e9s de un producto digital creativo que a su vez es \u00fanico. Adem\u00e1s de la pandemia, el 2020 tambi\u00e9n impact\u00f3 al mundo con una nueva forma de\u00a0hacer negocio en el marketing digital\u00a0caracterizado por una cualidad \u00fanica irrepetible. Se trata de los Token No [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[25,26],"tags":[],"class_list":["post-1296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.0.1 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 son los NFT y por qu\u00e9 deber\u00edas usarlos para tu marketing digital? - marketing24h.digital<\/title>\n<meta name=\"description\" content=\"Somos una agencia de marketing digital formada por un equipo multidisciplinar de profesionales con a\u00f1os de experiencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketing24h.digital\/en\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 son los NFT y por qu\u00e9 deber\u00edas usarlos para tu marketing digital?\" \/>\n<meta property=\"og:description\" content=\"Somos una agencia de marketing digital formada por un equipo multidisciplinar de profesionales con a\u00f1os de experiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketing24h.digital\/en\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"marketing24h.digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-17T15:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-24T17:19:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketing24h.digital\/wp-content\/uploads\/2022\/01\/NFT.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gestion\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gestion\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketing24h.digital\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketing24h.digital\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/\"},\"author\":{\"name\":\"gestion\",\"@id\":\"https:\/\/marketing24h.digital\/#\/schema\/person\/f5d2105add65507b5a05141d4fe9c5ca\"},\"headline\":\"\u00bfQu\u00e9 son los NFT y por qu\u00e9 deber\u00edas usarlos para tu marketing digital?\",\"datePublished\":\"2022-01-17T15:55:56+00:00\",\"dateModified\":\"2022-01-24T17:19:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketing24h.digital\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/\"},\"wordCount\":1046,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/marketing24h.digital\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketing24h.digital\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketing24h.digital\/wp-content\/uploads\/2022\/01\/NFT.jpeg\",\"articleSection\":[\"marketing digital\",\"NFT\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/marketing24h.digital\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketing24h.digital\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/\",\"url\":\"https:\/\/marketing24h.digital\/que-son-los-nft-y-por-que-deberias-usarlos-para-tu-marketing-digital\/\",\"name\":\"\u00bfQu\u00e9 son los NFT y por qu\u00e9 deber\u00edas usarlos para tu marketing digital? 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